Update: June 30, 2016 — Avid has extended the deadline to July 6, 2016.
Updated on June 7, 2016 with additional information about a three-year renewal plan and FAQs.
In a blog post yesterday, and concurrently in a post on the Sibelius chat page, senior product manager Sam Butler announced pricing plans for Sibelius customers using Sibelius 7.5 and earlier who wait until after June 30, 2016 to upgrade to the latest version of Sibelius.
Professional (non-academic) license holders who wait to upgrade until after June 30 will no longer be charged $599 for a perpetual license. The newly announced price is $299 for those customers. The price for Sibelius users that upgrade prior to June 30 is $89. Perpetual licenses include one year of support and upgrades. After one year, the user will still be able to use Sibelius, but will no longer be eligible for upgrades.
Academic license holders can upgrade for $89 at any time. Proof of eligibility is required. Sam clarified that “those in education will need to verify their eligibility each time they upgrade at $89 to prove they are eligible for the discount.” He also said, “If you’re just renewing the upgrade plan [before the expiration], the price is $89 whether you’re in education or not so there’s no verification on that.”
Sam said that the pricing change was “in response to user feedback,” presumably including the observation that the cost of crossgrading to a competitive product and back again to Sibelius was significantly less than the $599 full-freight cost of a new Sibelius perpetual license.
In a subsequent post on June 3 on the Sibelius chat forum, Sam said: “After this initial year, you can renew this for $89 for 1 year, or $199 for 3 years, to give you peace of mind that you’re covered.” The post also has a series of FAQs.