Among several announcements made at NAMM today was a press release from Avid describing a new cloud publishing technology for Sibelius.
The service is targeted at music publishers. One of the main differences between Sibelius | Cloud Publishing and current technology based on the Scorch browser plug-in appear to be that, in fact, installation of a browser plug-in is not required in order for visitors to experience and purchase the music.
Other reported improvements are cross-platform capability, including on Mac, Windows, iOS, Android, or Linux; all updates to the Cloud Publishing server playback engine and samples are presumably pushed by Avid instantly available to all publishers and customers; and the technology handles PDF files in addition to Sibelius files.
Transactions occur on the publisher’s web site. There is no word yet if the service will be limited to a handful of major publishers, as was the case with Sibelius Internet Edition, or if any user with a storefront would be eligible to take advantage of the service. No information regarding initial or recurring costs was provided in the release.
Cloud-based music notation products have been gaining traction, especially with Hal Leonard’s acquisition of Noteflight, a leading product in the space, almost a year ago.
In April of last year, Avid’s segment marketing manager Andrew Wild told this blog that Avid would be “taking the overall Avid Everywhere vision and applying it to future development of Sibelius, the Scorch browser plug-in and the Sibelius | Reader.”
It was known that the development of Scorch and related technologies was a priority for the Sibelius development team after the release of Sibelius 7.5.1.
We spoke with Avid’s Sam Butler and Joe Pearson about the technology, The substance of that conversation can be read in this follow-up article.
Updated January 27 with a link to an extensive interview with Avid’s Sam Butler and Joe Pearson.